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BeMORE embeds generosity in culture. We do this by connecting, educating and inspiring individuals passionate to make a difference in the world through living generous lifestyles.

Through our robust giving circle experience, we teach core principles of generosity, and run a BeMORE community events calendar providing cutting edge teaching and inspiration on giving and philanthropy. We seek to transform the hearts and minds of individuals and provide space for these pioneering minds to collaborate and create solutions that transform unjust structures of society.

BeMORE is a charity registered in England and Wales.

Our story

BeMORE began life as The Bread Tin in 2009 when our founder, social entrepreneur Peter West, realised the potential of connecting people ready to make a difference with high-net-worth individuals keen to donate their time and money to fostering the next generation of givers. By passing on the experience of truly engaged giving, a new generation would discover how to maximise their impact. Each individual’s impact could be significantly multiplied by giving and learning with peers – and so the idea of forming small giving groups was born. The first BeMORE group funded a work experience scheme for young people in Bosnia Herzegovina. Since then, groups have donated to projects as important and diverse as a new ward for a hospital in Madagascar; helping vulnerable young Londoners find employment; and supporting formerly trafficked Eastern European women to start businesses. In September 2015, The Bread Tin officially relaunched as BeMORE. We believe people really do become more through their BeMORE experience, and their impact becomes more by giving in a group.

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Our values

BeMORE’s founders were inspired by their Christian faith and principles of generosity which continue to motivate everything we do. We welcome everyone who’s looking for a more generous lifestyle, from all faiths and none.

Our people

Nicolette Wolf

CEO

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Nicolette Wolf

CEO

Nicolette Wolf trained as an opera singer at the London College of Music, and actor at Mountview Theatre School. Whilst she gained success singing and acting in the West End, on television and on radio she soon realised her real interest lay in developing business executives to make the most of who they are.

As a response to this Nicolette founded Marcus-Wolf in 2004 to deliver bespoke leadership presentation programmes to individual leaders and teams marrying her practical performing skills with leadership coaching development. Nicolette coached to over 250 clients many of whom worked in the City of London developing a reputation of being the authority voice in her field. During this time, she became an accredited adult educator with Warwick University as well as studying at the University of Oxford, gaining a Diploma in Biblical and Theological Studies.

In her work, Nicolette recognised the overwhelming desire people had to make a difference. Money was something they worked for yet once achieved, they were looking for something else – a more significant method of work/life satisfaction.  Nicolette is passionate in BeMORE’s mission to connect, educate and inspire people passionate to help others through living generously. She believes that in doing so, people find greater personal reward, meaning and purpose.

She believes that success comes from transparency and integrity; and these are the values which drive her work.

Jo Colman

Chair of Trustees

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Jo Colman

Chair of Trustees

Jo has been a Trustee of BeMORE since it began. His passion for philanthropy was started whilst growing up in a family with a long history of giving and he was keen to continue the tradition.

He has worked in a variety of roles, including for a senior politician in the House of Commons, at a think tank and as an ice cream salesman – seriously!  Now, Jo is working with his Grandfather in the family company developing and selling the world’s best mint grown in Hampshire to some of the world’s top food halls and retailers. He also finds time to cook for his wife, work on the future of BeMORE and help on his family’s farm.

As one of BeMORE’s earliest alumni, Jo is keen to ensure that the exciting and rewarding journey of giving is brought to a whole new generation.

Andrew Fisher

Trustee

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Andrew Fisher

Trustee

Andrew has been a trustee and treasurer of BeMORE since January 2015 and, along with his wife Miranda, has been actively involved since the charity’s foundation.

He is a keen supporter of a number of charitable causes across education, youth work and homelessness. He is very excited about offering other young professionals the opportunity to identify causes they care about and then helping them to get involved.

Andrew is a managing director at Goldman Sachs, where has worked since 2005.

Tobi Alli-Usman

Trustee

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Tobi Alli-Usman

Trustee

Tobi is the Founder & Managing Director of Smooth Digital, a growth focused digital marketing agency based in Shoreditch, London. Tobi has over 10 years experience in marketing & sales and a huge passion for entrepreneurship.

Tobi joined BeMORE as a trustee after a positive and rewarding experience as a BeMORE member during 2017. Tobi and his group built the Veal Thom School in Cambodia, home to over 80 local students. This great success reminded him of some of life’s most important fundamentals: making an impact, leaving a legacy and practicing philanthropy.  Tobi is a great advocate of helping others and is very much inspired to continue encouraging young professionals like himself to do the same, through the BeMORE platform and beyond.

Will Holmes

Trustee

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Will Holmes

Trustee

Will is the Head of Product Owners at a Financial Technology company called RiskFirst, where he has worked since 2013, in this role he sits at the interface between technology and business. Prior to that he completed a Chemical Engineering degree at the University of Bath.

Will became a trustee of BeMORE in January 2019, having completed a BeMORE group in 2018. Will initially signed up to the program to learn more about charitable giving and to meet a network of similarly minded people.

Outside of work will is an enthusiastic cyclist and runner, with one eye always on the next event or challenge.

Nisha Manoharan

Administrator

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Nisha Manoharan

Administrator

Nisha’s passion to support and bring about change in people’s lives comes from her background as a Registered General Nurse. She is excited to be a part of the BeMORE family and to be able to use the multitude of skills gained from her time as a Nurse, within the charity sector through BeMORE.

Outside of work Nisha is a keen amateur gardener and proud mother to two young boys, who she hopes will grow to become a part of the next generation of Generous givers!

  • What our supporters say about us...

    "It is a joy to work with young professionals and help them understand the power and impact - both for themselves and their communities - of living life generously."

    Stephen Howard LVO, Former CEO of Business in the Community

  • What our ambassadors say about us...

    "It is a privilege to inspire the next generation of philanthropists. I am keen to support everyone involved."

    Lord Michael Hastings CBE, global head of Corporate Citizenship, KPMG International

  • What our supporters say about us...

    "I fully support this initiative to encourage a new generation of philanthropists"

    Professor Cathy Pharoah, Centre for Charitable Giving and Philanthropy, Cass Business School

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Please support BeMORE

We can give much of what we do for free thanks to the generosity of those who have gone before and “paid it forward” by sponsoring places on the next experience. Generosity creates generosity as our community is inspired to help spread the message of generosity. We want to ensure there are very few barriers to spreading this message and the impact generosity creates. We are on an exciting journey. We invite you to be a part of it, giving what you can so that together we can take ownership and make BeMORE’s vision to embed generosity into culture a reality.

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