BeMORE’s mission is to embed generosity at the very heart of culture. We do this through connecting diverse people who are looking to find more meaning in their lives and teach them the core principles of generosity. BeMORE participants then go out into the world making a difference to others through living a more generous lifestyle focused on paying it forward.
BeMORE not only provides a programme, but also hosts various webinars, podcasts and creates digital communities to keep people inspired and up to date on cutting edge teaching around giving and philanthropy. We seek to transform the hearts and minds of individuals and provide space for those pioneering minds to collaborate and create solutions that transform unjust structures of society.
BeMORE is a charity registered in England and Wales.
BeMORE began life as The Bread Tin in 2011 when our founder, social entrepreneur Peter West, realised the potential of connecting people ready to make a difference with high-net-worth individuals keen to donate their time and money to fostering the next generation of givers.
By passing on the experience of truly engaged giving, a new generation would discover how to maximise their impact. Each individual’s impact could be significantly multiplied by giving and learning with peers – and so the idea of forming small giving groups was born. The first BeMORE group funded a work experience scheme for young people in Bosnia Herzegovina. Since then, groups have donated to projects as important and diverse as a new ward for a hospital in Madagascar; helping vulnerable young Londoners find employment; and supporting formerly trafficked Eastern European women to start businesses. In September 2015, The Bread Tin officially relaunched as BeMORE. We believe people really do become more through their BeMORE experience, and their impact becomes more by giving in a group.
2020 has brought a series of diverse challenges for everyone. It has led us to open up BeMORE to the wider UK through providing a digital experience allowing us to impact and help people across the UK.
BeMORE’s founders were inspired by their Christian faith and principles of generosity which continue to motivate everything we do. We welcome everyone who’s looking for a more generous lifestyle, from all faiths and none.
Nicolette Wolf trained as an opera singer at the London College of Music, and actor at Mountview Theatre School. Whilst she gained success singing and acting in the West End, on television and on radio she soon realised her real interest lay in developing business executives to make the most of who they are.
As a response to this Nicolette founded Marcus-Wolf in 2004 to deliver bespoke leadership presentation programmes to individual leaders and teams marrying her practical performing skills with leadership coaching development. Nicolette coached to over 250 clients many of whom worked in the City of London developing a reputation of being the authority voice in her field. During this time, she became an accredited adult educator with Warwick University as well as studying at the University of Oxford, gaining a Diploma in Biblical and Theological Studies.
In her work, Nicolette recognised the overwhelming desire people had to make a difference. Money was something they worked for yet once achieved, they were looking for something else – a more significant method of work/life satisfaction. Nicolette is passionate in BeMORE’s mission to connect, educate and inspire people passionate to help others through living generously. She believes that in doing so, people find greater personal reward, meaning and purpose.
She believes that success comes from transparency and integrity; and these are the values which drive her work.
Nisha’s passion to support and bring about change in people’s lives comes from her background as a Registered General Nurse. She is excited to be a part of the BeMORE family and to be able to use the multitude of skills gained from her time as a Nurse, within the charity sector through BeMORE.
Outside of work Nisha is a keen amateur gardener and proud mother to two young boys, who she hopes will grow to become a part of the next generation of Generous givers!
Tobi is the Founder & Managing Director of Smooth Digital, a growth focused digital marketing agency based in Shoreditch, London. Tobi has over 10 years experience in marketing & sales and a huge passion for entrepreneurship.
Tobi joined BeMORE as a trustee after a positive and rewarding experience as a BeMORE member during 2017. Tobi and his group built the Veal Thom School in Cambodia, home to over 80 local students. This great success reminded him of some of life’s most important fundamentals: making an impact, leaving a legacy and practicing philanthropy. Tobi is a great advocate of helping others and is very much inspired to continue encouraging young professionals like himself to do the same, through the BeMORE platform and beyond.
Andreana has worked in the charity sector for most of her career and has always enjoyed getting stuck into championing a vision that serves people. BeMORE resonates for her because it echoes a desire in her heart to live a generous life and to encourage others to do the same. Getting to watch others catch this vision and to serve them in the process is pure joy.
Outside of work Andreana loves to sing and play piano, can be found enjoying a full-bodied red wine, cooking and most of all, spending quality time with her family.
Debbie Wright is the Head of Creative Services at Stewardship, the Christian Giving Charity. She is passionate about finding new and innovative ways to encourage people to take risks with their generosity.
She is the creator of the hugely successful 40acts campaign, where a community of over 100,000 sign up to carry out simple acts of generosity during Lent (the 7 weeks that lead up to Easter) She firmly believes that when you prioritise generosity, it changes your motivation, your outlook, your relationships and it changes you.
Nathan Ghann is the founding director of The Educate Group an education consultancy that partners with Higher Education providers to ensure students from under-represented and deprived backgrounds achieve their full potential whilst at University. Alongside this Nathan is a Visiting Lecturer and consults on areas of diversity and inclusion within Higher Education sector.
Nathan wanted to continue supporting BeMORE after participating in the BeMORE programme himself. He and his group donated to the kinship care charity Grandparents+ whose mission it is to help support the families of children who are at risk of being placed into care. His passion is to see young people achieve their potential and contribute positively to the wider society.
"It is a joy to work with young professionals and help them understand the power and impact - both for themselves and their communities - of living life generously."
Stephen Howard LVO, Former CEO of Business in the Community
"It is a privilege to inspire the next generation of philanthropists. I am keen to support everyone involved."
Lord Michael Hastings CBE, global head of Corporate Citizenship, KPMG International
"I fully support this initiative to encourage a new generation of philanthropists"
Professor Cathy Pharoah, Centre for Charitable Giving and Philanthropy, Cass Business School
We can give much of what we do for free thanks to the generosity of those who have gone before and “paid it forward” by sponsoring places on the next experience. Generosity creates generosity as our community is inspired to help spread the message of generosity. We want to ensure there are very few barriers to spreading this message and the impact generosity creates. We are on an exciting journey. We invite you to be a part of it, giving what you can so that together we can take ownership and make BeMORE’s vision to embed generosity into culture a reality.