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BeMORE is a journey of personal discovery and transformation. You find out more about who you are, what your purpose is and the amazing amount you offer the world. And you experience real joy in giving to a charity project and seeing the amazing impact you create.

Over 10 sessions you meet new people, share food, hear inspiring talks, and collaborate your talents, time and money in BeMORE giving groups. With your shared giving pot, you seek and give to a charity project to create maximum impact – helping those in need and discovering more through being generous.

BeMORE is a charity registered in England and Wales.

Our story

BeMORE began life as The Bread Tin in 2009 when our founder, social entrepreneur Peter West, realised the potential of connecting young professionals ready to make a difference with high-net-worth individuals keen to donate their time and money to fostering the next generation of givers.

By passing on the experience of truly engaged giving, a new generation would discover how to maximise their impact. Each individual’s impact could be significantly multiplied by giving and learning with peers – and so the idea of forming small giving groups was born.

The first BeMORE group funded a work experience scheme for young people in Bosnia Herzegovina. Since then, groups have donated to projects as important and diverse as a new ward for a hospital in Madagascar; helping vulnerable young Londoners find employment; and supporting formerly trafficked Eastern European women to start businesses.

In September 2015, The Bread Tin officially relaunched as BeMORE. We believe our members really do become more through their BeMORE experience, and their impact becomes more by giving in a group.

More about how it works

Our values

BeMORE’s founders were inspired by their Christian faith and principles of generosity which continue to motivate everything we do. We welcome everyone who’s looking for a more generous lifestyle, from all faiths and none.

Our people

Nicolette Wolf

CEO

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Nicolette Wolf

CEO

Nicolette Wolf trained as an opera singer at the London College of Music, and actor at Mountview Theatre School. Whilst she gained success singing and acting in the West End, on television and on radio she soon realised her real interest lay in developing business executives to make the most of who they are.

As a response to this Nicolette founded Marcus-Wolf in 2004 to deliver bespoke leadership presentation programmes to individual leaders and teams marrying her practical performing skills with leadership coaching development. Nicolette coached to over 250 clients many of whom worked in the City of London developing a reputation of being the authority voice in her field. During this time, she became an accredited adult educator with Warwick University as well as studying at the University of Oxford, gaining a Diploma in Biblical and Theological Studies.

In her work, Nicolette recognised the overwhelming desire people had to make a difference. Money was something they worked for yet once achieved, they were looking for something else – a more significant method of work/life satisfaction.  Nicolette is passionate in BeMORE’s mission to connect, educate and inspire people passionate to help others through living generously. She believes that in doing so, people find greater personal reward, meaning and purpose.

She believes that success comes from transparency and integrity; and these are the values which drive her work.

Keith Johnson

Chair of trustees

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Keith Johnson

Chair of trustees

A mathematician by training, Keith spent the early years of his career in analytical roles in government and consulting. After gaining an MBA in London, he spent nearly 20 years with UK mining multinational Rio Tinto. Following roles in corporate finance and investment appraisal, Keith was appointed managing director of Rio Tinto’s bauxite and alumina business based in Brisbane, Australia. Returning to London, Keith was appointed the first CEO of Rio Tinto’s growing diamond division, overseeing projects in Australia, Canada and Southern Africa. After leaving Rio Tinto in 2009, Keith joined UK oil & gas major BG Group as head of strategy & portfolio development.

Having left BG Group in 2014, Keith is now building a portfolio of board, consulting and executive coaching roles. Keith was appointed a non-executive director of AIM-listed miner Firestone Diamonds in May 2015.

Alongside a corporate career, Keith has been involved in charity and philanthropy for over 30 years. From a foundation of an active Christian faith, Keith has been a trustee since 2006 of Soul Survivor, a Christian youth charity running summer youth festivals for over 20,000 young people each year and international trips to South Africa working on social action projects in Durban. Keith and his wife Juliet have been long-term supporters of Global Care, a UK-based international children’s charity, and core donors to several BeMORE groups.

Andrew Fisher

Trustee

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Andrew Fisher

Trustee

Andrew has been a trustee and treasurer of BeMORE since January 2015 and, along with his wife Miranda, has been actively involved since the charity’s foundation.

He is a keen supporter of a number of charitable causes across education, youth work and homelessness. He is very excited about offering other young professionals the opportunity to identify causes they care about and then helping them to get involved.

Andrew is a managing director at Goldman Sachs, where has worked since 2005. He is also treasurer of St. Michael’s Church, Chester Square.

Jo Colman

Trustee

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Jo Colman

Trustee

Jo has been a trustee of BeMORE since it began. His passion for philanthropy was started whilst growing up in a family with a long history of giving and he was keen to continue the tradition.

He has worked in a variety of roles, including for a senior politician in the House of Commons, at a think tank and as an ice cream salesman – seriously!  Now, Jo is working with his Grandfather in the family company developing and selling mint tea and chocolate grown in Hampshire to the worlds top stores. He also finds time to cook for his wife, work on the future of BeMORE and help on his family’s farm.

As one of BeMORE’s earliest alumni, Jo is keen to ensure that the exciting and rewarding journey of giving is brought to a whole new generation.

Lucy Rochelle

Trustee

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Lucy Rochelle

Trustee

Lucy has worked in the Civil Service since 2014. She previously worked in the House of Commons for an MP after studying Law at the University of Nottingham.

Lucy became a trustee of BeMORE in 2014, having completed a BeMORE group. Lucy joined BeMORE because she was drawn to the opportunity start a journey of generous living with other young professionals in London, and by the support network provided by BeMORE.

Lucy is a keen sportswoman, spending her weekends cycling with her husband Ben, and she enjoys relaxing on the South Coast with family and friends.

Tobi Alli-Usman

Trustee

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Tobi Alli-Usman

Trustee

Tobi is the Founder & Managing Director of Smooth Digital, a growth focused digital marketing agency based in Shoreditch, London. Tobi has over 10 years experience in marketing & sales and a huge passion for entrepreneurship.

Tobi joined BeMORE as a trustee after a positive and rewarding experience as a BeMORE member during 2017. Tobi and his group built the Veal Thom School in Cambodia, home to over 80 local students. This great success reminded him of some of life’s most fundamentals: making an impact, leaving a legacy and practicing philanthropy.  Tobi is a great advocate of helping others and is very much inspired to continue encouraging young professionals like himself to do the same, through the BeMORE platform and beyond.

Holly Terry

Trustee

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Holly Terry

Trustee

Holly is a solicitor at Bates Wells Braithwaite, where she is a member of the firm’s Charity and Social Enterprise department, routinely advising charities and businesses with a social purpose. This experience has led to an interest in different models of philanthropy and the potential ways of renewing the spirit of philanthropic giving that has previously been such a strong characteristic of British civic life. So the opportunity to join BeMORE’s board in 2017 seemed like a natural fit!

Holly is an excited by the opportunity that BeMORE presents young professionals to engage with their charitable giving in a personal way as part of a committed network of peers.

George Darrah

Trustee

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George Darrah

Trustee

George became a trustee of BeMORE in 2017, and enjoys his role alongside supporting BP develop new clean energy businesses and making his way to Scotland as frequently as possible.

George is interested in access to opportunity; he was drawn to the structured philanthropic learning that was offered through being part of a BeMORE group. Learning how to give effectively and generously was a natural part of building his experience of opening doors for others. The BeMORE group George joined focused on access to education for children with disabilities in Kenya, funding a pre-school clinic in a remote Kenyan village to prepare disabled children for entry into the school system.

  • What our supporters say about us...

    "It is a joy to work with young professionals and help them understand the power and impact - both for themselves and their communities - of living life generously."

    Stephen Howard LVO, Former CEO of Business in the Community

  • What our ambassadors say about us...

    "It is a privilege to inspire the next generation of philanthropists. I am keen to support everyone involved."

    Lord Michael Hastings CBE, global head of Corporate Citizenship, KPMG International

  • What our supporters say about us...

    "I fully support this initiative to encourage a new generation of philanthropists"

    Professor Cathy Pharoah, Centre for Charitable Giving and Philanthropy, Cass Business School

  • What our supporters say about us...

    "Being a BeMORE group supporter is an amazing opportunity to encourage the next round of philanthropists while also giving money directly to a worthy cause"

    Andrew Fisher, Managing Director, Goldman Sachs

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