BeMORE helps young professionals discover how to maximise the impact of their charitable giving through joining a BeMORE group and as part of the BeMORE community.
We’ve seen that the interactive process of being in a group has a profound and lasting effect on BeMORE members.
Our vision is that the BeMORE experience creates a community of lifelong givers who create tangible change in the world.
BeMORE is a charity registered in England and Wales.
BeMORE began life as The Bread Tin in 2009 when our founder, social entrepreneur Peter West, realised the potential of connecting young professionals ready to make a difference with high-net-worth individuals keen to donate their time and money to fostering the next generation of givers.
By passing on the experience of truly engaged giving, a new generation would discover how to maximise their impact. Each individual’s impact could be significantly multiplied by giving and learning with peers – and so the idea of forming small giving groups was born.
The first BeMORE group funded a work experience scheme for young people in Bosnia Herzegovina. Since then, groups have donated to projects as important and diverse as a new ward for a hospital in Madagascar; helping vulnerable young Londoners find employment; and supporting formerly trafficked Eastern European women to start businesses.
In September 2015, The Bread Tin officially relaunched as BeMORE. We believe our members really do become more through their BeMORE experience, and their impact becomes more by giving in a group.
Nicolette Wolf trained as an opera singer at the London College of Music, and actor at Mountview Theatre School. Whilst she gained success singing and acting in the West End, on television and on radio she soon realised her real interest lay in developing business executives to make the most of who they are.
As a response to this Nicolette founded Marcus-Wolf in 2004 to deliver bespoke leadership presentation programmes to individual leaders and teams marrying her practical performing skills with leadership coaching development. Nicolette coached to over 250 clients many of whom worked in the City of London developing a reputation of being the authority voice in her field. During this time, she became an accredited adult educator with Warwick University as well as studying at the University of Oxford, gaining a Diploma in Biblical and Theological Studies.
Increasingly Nicolette recognised the overwhelming desire for emerging executives in the City to make a difference. Money was something they worked for yet once achieved, they were looking for something else – a more significant method of work/life satisfaction. Philanthropic giving is the answer. Nicolette is passionate in BeMORE’s mission to coach tomorrow’s leaders to become the today’s philanthropists and tomorrow’s world changers.
She believes that success comes from transparency and integrity; and these are the values which drive her work.
Emma is the first point of contact for BeMORE members. She believes giving should be meaningful, engaging and exciting, and she is driven by how BeMORE helps members to discover their passions through giving, and how much they can impact the world around them.
Emma has always been dedicated to supporting good causes through her work and in her spare time, and has committed to a wide range of volunteering roles to further organisations she believes in.
After graduating from Portsmouth with a Geography BA, she volunteered for a year doing student and youth work for King’s Church, Portsmouth, where she also supported food bank initiatives. She went on to intern with Action Aid’s philanthropy and partnerships team and work for the London School of Hygiene and Tropical Medicine before joining BeMORE in early 2013.
She has spent a significant amount of time overseas, having volunteered in Montana, Mozambique, Malawi, China and Uganda, supporting a diverse range of causes including youth work, orphanages, missionary work, nutrition in poor communities and helping to develop and support small charities. She was even once interrogated at gunpoint in Uganda!
Her role at BeMORE covers back-office administration and finance, member management, events, mentor coordination, and generally helping the whole operation run smoothly!
In her free time, Emma enjoys tennis, ultimate Frisbee and skiing, and is also passionate about art and creativity. She is in the process of launching a website to sell items she crafts from recycled materials.
Jenny has spent much her career in business development roles within the private, public and more recently the third sector. Alongside her career she has helped to set up a successful regeneration charity on a London housing estate and developed a community hub to explore spirituality in Shepherds Bush, which largely involves young Londoners working in the creative industries.
Jenny is passionate about helping young professionals engage meaningfully in the world around them by creating intentional opportunities for personal and collective growth. She is a trained life coach and enjoys unlocking the full potential of the Millennial Generation.
Jenny is married to Phil and has three boys. She is a trained dancer and enjoys watching contemporary dance and going to music gigs, most recently Florence and the Machine, The Staves and Bears Den.
A mathematician by training, Keith spent the early years of his career in analytical roles in government and consulting. After gaining an MBA in London, he spent nearly 20 years with UK mining multinational Rio Tinto. Following roles in corporate finance and investment appraisal, Keith was appointed managing director of Rio Tinto’s bauxite and alumina business based in Brisbane, Australia. Returning to London, Keith was appointed the first CEO of Rio Tinto’s growing diamond division, overseeing projects in Australia, Canada and Southern Africa. After leaving Rio Tinto in 2009, Keith joined UK oil & gas major BG Group as head of strategy & portfolio development.
Having left BG Group in 2014, Keith is now building a portfolio of board, consulting and executive coaching roles. Keith was appointed a non-executive director of AIM-listed miner Firestone Diamonds in May 2015.
Alongside a corporate career, Keith has been involved in charity and philanthropy for over 30 years. From a foundation of an active Christian faith, Keith has been a trustee since 2006 of Soul Survivor, a Christian youth charity running summer youth festivals for over 20,000 young people each year and international trips to South Africa working on social action projects in Durban. Keith and his wife Juliet have been long-term supporters of Global Care, a UK-based international children’s charity, and core donors to several BeMORE groups.
Andrew has been a trustee and treasurer of BeMORE since January 2015 and, along with his wife Miranda, has been actively involved since the charity’s foundation.
He is a keen supporter of a number of charitable causes across education, youth work and homelessness, which he finds extremely rewarding. He is very excited about helping other young professionals identify causes they care about and then get involved with.
Andrew is a managing director at Goldman Sachs, where has worked since 2005. He is also treasurer of St. Michael’s Church, Chester Square.
Dan Jeavons currently works for Shell in IT innovation. He began his working life as an Accenture consultant working in their Upstream practice before joining Shell In 2008. He started in Shell in finance before moving to his natural home in IT in 2009. His IT roles to date have been in the CIO Office, and then in architecture before joining innovation in 2013. Dan is passionate about big data & analytics (a recurring theme throughout his career) but also has extensive experience in business process design and improvement, business transformation and large system (SAP) implementation.
He is married to Anne (a barrister) whom he met university, and has recently become a father. He enjoys travelling, scuba diving and is a keen guitarist. He enjoys being able to apply expertise acquired within Shell in a charitable context.
Jo has been a trustee of BeMORE since it began. His passion for philanthropy was started whilst growing up in a family with a long history of giving and he was keen to continue the tradition.
He has worked in a variety of roles, including for a senior politician in the House of Commons, at a think tank and for a youth charity. Now, Jo is an ice cream salesman – seriously! When he is not meeting with chefs in some of the top restaurants in the capital he finds time to cook for his wife, work on the future of BeMore and help on his family’s farm.
As one of BeMORE’s earliest alumni, Jo is keen to ensure that the exciting and rewarding journey of giving is brought to a whole new generation.
Lucy works at the Department for Education, heading up the team which manages the Department’s Parliamentary Business. She previously worked in the House of Commons for an MP after studying Law at the University of Nottingham.
Lucy became a trustee of BeMORE in 2014, having completed a BeMORE group. Lucy joined BeMORE because she was drawn to the opportunity start a journey of philanthropy with other young professionals in London, and by the support network provided by BeMORE.
Lucy is a keen sportswoman, spending her weekends cycling with her husband Ben, and she enjoys relaxing on the South Coast.
Miranda is a lawyer specialising in advising charities. She started out in the City but made the switch to the third sector as soon as she could, leaving the law firm where she trained to help set up BeMORE as a charity back in 2010/2011. She then spent three years as an in-house solicitor at Kew Gardens. She now works at Nesta, a charity seeking to encourage and support innovation in the UK, where she advises on the legal aspects of grants and contracts, and on data protection, charity law and governance.
Miranda is passionate about passing on to other young professionals the joy she gets out of giving, and loves encouraging and empowering people to use their time, skills and money for good.
Rosemary is a seasoned international policy and advocacy specialist with more than 15 years’ experience in UK politics and with government, working for the United Nations in New York with global travel, and for global charities and foundations – including The Elders, a group of global leaders brought together by Nelson Mandela to work for peace, justice, and human rights.
Having seen first-hand the power and potential of philanthropic giving to help address local and global challenges, Rosemary enjoys utilising her skills, UK and global experience, and networks to help attract funding for important causes. She is particularly passionate about supporting young people to overcome obstacles and fulfill their potential, at home and overseas, and is excited to be working with BeMORE to encourage the next generation of philanthropists and change-makers.
"It is a privilege to inspire the next generation of philanthropists. I am keen to support everyone involved."
Lord Michael Hastings CBE, global head of Corporate Citizenship, KPMG International
"We need more initiatives like BeMORE to encourage individual social responsibility of wealth."
Lord Stephen Green, former minister and former group chairman of HSBC
"I fully support this initiative to encourage a new generation of philanthropists"
Professor Cathy Pharoah, Centre for Charitable Giving and Philanthropy, Cass Business School
"It is a joy to work with young professionals and help them understand the power and impact - both for themselves and their communities - of living life generously."
Stephen Howard LVO, CEO of Business in the Community
"Being a BeMORE group supporter is an amazing opportunity to encourage the next round of philanthropists while also giving money directly to a worthy cause"
Andrew Fisher, Managing Director, Goldman Sachs